CARFLOW

Customer

Carflow is Europe’s complete solution for marketing, sales and stock management for auto dealers. Located in Belgium, the company wanted to create a platform that will allow car brands, dealers and buyers to connect, share information about products, and manage their purchases.

Challenge

When it comes to purchasing a car, 88% of consumers research online before they buy. In Belgium there are a lot of websites that sell or showcase cars online. This wide range of choices made it really difficult for both consumers looking for information about a car, as well as for brands and dealers that had to manually update every website on which they added their cars. This was time consuming with no real benefits for them in terms of visibility and lead generation, and it meant that a lot of cars that were not being sold.

Therefore, the client needed someone to develop an all-in-one solution for auto dealers and national brands that will enable them to display information on multiple car websites in one update.

Solution

The main features of the platform include:

Stock Management – brands and dealers can manage their entire stock in one single place. They only need to log in once and the information they add or the changes they make will be automatically and in real-time sent to all their digital showrooms;

Leads Management – the new solution enables brands and dealers to generate leads and create a clear overview of them by automatically centralizing all the applications that were sent using the website or by e-mail;

Integrated communication and omnichannel presence – customers can request more information about a car or address dealers through websites, social media or Google, or they can view their stock on showroom monitors;

Online (acquisition) purchasing – customers have the opportunity to both sell and buy cars using Carflow. Those who want to add their car to the showroom, can send their contact details and will receive a real-time evaluation of their vehicle. The dealer can determine the conditions and margins, allowing them to generate new leads. The entire sales process is fully

Automated, from reserving a vehicle to the digitally-approved quote;

Reporting – brands can monitor how their dealers are following up on opportunities and create reports on incoming leads and whether or not they are converted into effective sales;

Customization – Carflow is modular, so customers have the possibility to select whatever options they think better fits their needs at a certain moment.

Results

Carflow provides a competitive value in terms of sales, marketing and operations management. Currently, 10 OEM partnerships and 1300+ dealers have already chosen Carflow to manage their stocks, showrooms and generate leads.

We are really proud to have helped our client move their business into the digital world.